Earlier this month, our CEO, Deb Noller, participated in the discussion on How Sustainability Can Drive Real Estate Value in one of the industry's largest events, Blueprint, in Las Vegas. Sharing the stage with stellar experts – Serene Almomen of Senseware and Ivo van Breukelen of The PropTech Connection, Deb discussed the increasing importance for real estate to adopt the new technology.
As the climate and energy crises are leaving an indelible mark on the face of real estate, sustainability is becoming a subject of sharp focus. Naturally, real estate investors’ attention is drawn toward sustainable business practices and demonstrable ESG strategies. Meanwhile, tenants are becoming aware of their landlords’ duties to provide not only healthy working conditions but transparent data on their offices' carbon footprint.
These trends are the main drivers to adopt technology across real estate, where digital transformation is no longer a loose term. More concrete examples emerge of companies embracing technology to meet their sustainability goals, improve building performance and increase tenant comfort. Subsequently, the more integrated technology a building has, the higher its perceived value by the real estate investors and evaluators.
With this in mind, it is safe to state that the digital building technology industry is likely to expand on an unprecedented scale – growth accelerated by the need for buildings to stay sustainable, healthy, and resilient.
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